Challenging the status quo and pushing boundaries are just two things Angel City has in common with its latest partner, Klarna. Since its inception, the game-changing fintech company has been transforming how people shop and pay, allowing consumers to avoid credit card fees and high interest rates.
Together, ACFC and Klarna strive to instill industry-wide changes that improve outcomes for everyone involved. The multi-year deal will bring flexible payment options to fans, with Klarna as the official payment partner on the team store. ACFC fans will be able to join over 90 million global Klarna users to buy team swag and the latest threads.
As part of the agreement, ACFC and Klarna are creating an annual limited-edition capsule collection for fans kicking off in 2022. On the ACFC website fans will also be able to purchase their gear with Klarna. For select matches, fans can debut their new jerseys, hats, and other fashion statements on Klarna’s “Smoooth Pink Carpet” entrance that will take over the stadium gate entry for a unique fan experience.
Klarna is also helping ACFC with a different kind of green. Besides offering accessible payment options to fans, Klarna and ACFC are teaming up to give back to the greater Los Angeles community. All ACFC sponsorships dedicate 10% of funds to address the team’s mission of supporting the impact pillars of equity, essentials, and education. Klarna will join ACFC in creating more green spaces in the city. The effort will bring much-needed nature experiences to areas that lack green spaces while also supporting biodiversity and more places to play.
Giving back is nothing new to Klarna, either. On top of empowering payment solutions for modern shoppers, the service founded Give One. One percent of all funding rounds are funneled toward efforts in planet health initiatives. Their focus on using capital for a meaningful impact on the environment compliments the ACFC focus on improving LA communities. ACFC Founder and President Julie Uhrman explained that by pledging 10% of the Klarna sponsorship, the two companies will “work together to create green spaces across LA, therefore encouraging kids to get out and play more - a first for ACFC.”A closer look at access to the greenery in greater LA is staggeringly low. Los Angeles ranks #74 out of 100 U.S. cities in park space. The equitable distribution of park acreage according to race and income is problematic. The Trust for Public Land notes that “residents in neighborhoods of color have access to 13% less park space per person than the city median and 66% less than those in white neighborhoods.” With clear disparities between the development of and access to green spaces, ACFC and Klarna can target disadvantaged communities with much-needed access and education regarding natural spaces.