Angel City FC announced today a partnership with 24 Hour Fitness, a leading health club industry pioneer with over 275 locations across the United States, headquartered in Southern California. This collaboration aims to foster community wellness, promote women's fitness, and support youth soccer development, marking a significant step forward in both organizations' commitment to health and inclusivity. 24 Hour Fitness joins as a multi-year Founding-Level Partner.
Renowned for its extensive network of clubs designed to cater to a diverse member base, 24 Hour Fitness is at the forefront of a new generation of gyms, focusing on mental well-being, recovery, and connection as a critical part of their members’ fitness journeys. With several women leading entire departments like marketing and operations, 24 Hour Fitness is dedicated to attracting more women to its gyms and emphasizing the critical role of mental health in overall wellness.
The partnership between ACFC and 24 Hour Fitness is rooted in a shared commitment to community impact and inclusivity. With a strategic focus on reaching a broader female audience and fostering a sense of belonging among its members, 24 Hour Fitness finds a perfect ally in ACFC, an organization celebrated for its dedication to community and empowerment.
A cornerstone of this partnership is a commitment to community impact that drives toward equity. Ten percent of the partnership investment will support a soccer clinic series that nurtures the next generation of talent while promoting mental and physical wellness across Los Angeles. Throughout 2024, 24 Hour Fitness and ACFC will host nine free community soccer clinics with details to come on the ACFC website.
In addition, 24 Hour Fitness and Angel City FC will collaborate on custom content to highlight Stories of Strength within both the gym and the ACFC team communities. Look for those stories to come to life at LA-area 24 Hour Fitness locations through ACFC’s annual Community Chalk Talk events with ACFC athletes.
Still further, 24 Hour Fitness and Angel City FC are building an exclusive Fantasy Camp for select 24 Hour Fitness members lucky enough to train, drill, and go head-to-head with ACFC athletes. 24 Hour Fitness Coaches will also work with ACFC teams and staff to develop fitness techniques for their personal training members as well as group exercise classes at LA-area gyms, all from the leading edge of sports performance.
Julie Uhrman, ACFC Co-founder and President, expressed enthusiasm about the partnership, stating, "This collaboration with 24 Hour Fitness allows us to deepen our impact on the community and reinforce our commitment to health, wellness, and the development of young athletes. We look forward to joining forces with a partner like 24 Hour Fitness that shares our vision for a more inclusive and health-conscious world."
Jill Rankin, Chief Marketing Officer at 24 Hour Fitness added, “We are committed to inspiring and enabling the future generation of strong women, and Angel City and the NWSL are a perfect partnership for 24 Hour Fitness. Angel City FC is making an immense impact in LA, one of our largest markets, through their dedication to community improvement, equity and inclusivity via the power of women’s sports. We are thrilled to join forces on our aligned mission.”
