Angel City today announced NYX Professional Makeup as a Founding-Level Partner and the exclusive makeup of ACFC. NYX Professional Makeup is the first cosmetics brand to be named as a sponsor of ACFC and marks the brand’s entrance into women’s professional soccer.
NYX Professional Makeup is a brand that champions diversity and believes that self-expression is the key to unlocking beauty for any individual. The brand’s ethos aligns seamlessly with Angel City FC's commitment to positive change in the world and the community. NYX Professional Makeup’s goal and mission is to provide accessible, pro-level makeup to all to empower self-expression that proudly celebrates the most authentic version of you.
“NYX Professional Makeup exemplifies a commitment to inclusivity and community impact,” said Julie Uhrman, President and Co-Founder of Angel City. “We welcome NYX Professional Makeup to the Angel City family as a partner perfectly value-aligned with us. This collaboration marks a significant step for both of our organizations. Their dedication to diversity and positive community impact resonates with us deeply, and we look forward to creating a lasting impact together."
The collaboration includes prominent NYX Professional Makeup branding on the back of Angel City FC player practice kits through 2024, reflecting NYX's visibility from the very first day of training.
“As our brand continues to grow in sports and entertainment, we couldn't be more thrilled to partner with the trailblazing Angel City Football Club as they rewrite the rules for women’s sports properties,” said Diana Valdez, Head of Consumer Engagement at NYX Professional Makeup. “We look forward to the shared success this partnership will bring to the community now and into the future.”
As with all Angel City sponsors, ACFC and NYX will collaborate to contribute their 10% to a community partner. Further details on collaborative community initiatives will be announced soon.
The partnership encompasses ownership of the training camp, media day highlights, a six-piece content series, player engagement, traditional LED/Video board, TV and radio, along with a variety of experiences to engage with the Angel City Fan community.
