Written by TMR Insider
This was going to be “the” year…2020 was going to be the year sports played by elite athletes who happened to also be women were going to keep breaking through to the casual, mainstream fan. And with that breakthrough, the dollars from brands would flow into women’s sports like never before.
We were coming off quite a successful 2019. Everywhere you turned, there was the huge cultural and business success of the Women’s World Cup, the increased interest and storytelling of the WNBA, the rise in investment and prize money of the LPGA, the competitive interest in the WTA, the new leadership reinvigorating the NWSL and even the reorganization of the NWHL. Combine those with mounting reams of data on high school and college participation and a massive push for growth in social engagement and what do you get? (Continue reading here…)