ANGEL CITY FOOTBALL CLUB TAKES FLIGHT WITH FOOTWEAR BRAND BIRDIES AS FOUNDING FASHION SPONSOR
Birdies and ACFC Activating Angel City Sponsorship Model to Develop Mentorship Program for Girls and Women Across Los Angeles
LOS ANGELES (March 2, 2021) ‒ Angel City Football Club (ACFC), Los Angeles' newest professional women's soccer team set to take the field as part of the National Women’s Soccer League in Spring 2022, today announced female-founded, direct-to-consumer footwear brand, Birdies ‒ the stylish flat that is secretly a slipper ‒ as the team’s founding sleeve sponsor.
Bianca Gates and Marisa Sharkey founded Birdies in 2015 not only to fill a void in the footwear industry, but to use its platform to uplift and empower all women. With that, Birdies has become one of ACFC’s title sponsors, supporting the team’s mission of uniting and mobilizing the community and making an impact both on and off the field. This commitment aligns with Birdies’ track record of mentorship through their philanthropic partnerships with nonprofit organizations Project Glimmer and Step Up, among others.
As the team’s exclusive sleeve patch partner, Birdies’ logo will be positioned on the right shoulder of the official kit, appearing on home and away jerseys, all authentic and replica first-team jerseys available to consumers, and any special edition first-team jerseys. This summer, the team’s colors, crest, kit and logoed merchandise will be revealed, while the exclusive ACFC x Birdies shoe collaboration will be released in Spring 2022, with more details to follow.
As part of the Angel City Sponsorship Model, ACFC collaborates with each of its corporate partners to re-allocate 10% of the value of their sponsorship via product, asset, or monetary donation, to local causes. ACFC and Birdies will work together to immediately mobilize part of the allocation to develop a mentorship program for young girls across Los Angeles to encourage the next generation to believe in themselves and chase their dreams. In celebration of the partnership, ACFC and Birdies will host a leadership panel today for youth hosted by ACFC founders. Details of the complete program are forthcoming.
“We are so honored to be working with the Angel City Football Club. This partnership is so much bigger than just the Birdies logo on the kit, as it represents two mission-driven, female-led companies coming together to inspire and lift up young women to help them live their lives with passion and purpose. ACFC couldn’t have been a more perfect partner for our first ever sponsorship of this kind, and we look forward to what’s to come” said Birdies CEO & Co-Founder, Bianca Gates.
Marisa Sharkey, Birdies President & Co-Founder added, “Both Birdies and ACFC are aligned in the mission to create an amazing community of women who support and encourage each other to reach their goals every day. The power of sports is so unique in demonstrating the extraordinary outcomes that can be achieved from a team coming together on and off the field. We can’t wait to work with such an inspiring group and make an impact in the lives of young women everywhere.”
“The natural alignment between ACFC and Birdies was crystal clear the minute we met co-founders Bianca and Marisa, whose business model is rooted in the belief that passion meeting purpose can lead to profit, which is a core value that we share,” said Julie Uhrman, ACFC Founder and President. “The fact that we are their first sports sponsorship is not lost on us. For a company like Birdies to recognize the value of our platform and how we can affect change together, is unique and exciting. We are very much looking forward to partnering with this incredible company as we work to support young girls through the mentorship program we are developing together.”
“I’m excited to welcome Birdies to the ACFC family and applaud their commitment to collaborating with ACFC to build a robust mentorship program that will inspire young women across Los Angeles,” said actor, activist and ACFC investor, Sophia Bush. “Angel City is making such an impact on the community, well before we have players on the field, demonstrated already through the work we are doing with our incredible founding partners. We are proud to add Birdies to that list.”
ABOUT ANGEL CITY
Angel City Football Club is a member of the National Women's Soccer League in the United States and will take the pitch in Spring 2022. The team is founded by Academy Award-winning actress and activist Natalie Portman, technology venture capitalist Kara Nortman, media and gaming entrepreneur Julie Uhrman, and venture capitalist, 776 founder & Reddit co-founder Alexis Ohanian. Other founding investors, mostly female and with ties to Southern California, include Serena Williams and daughter, Alexis Olympia Ohanian, Jr., Sports Icons Billie Jean King and Ilana Kloss, actors Uzo Aduba, Sophia Bush, Jessica Chastain, America Ferrera, Jennifer Garner, and Eva Longoria, actor and late-night host James Corden, late-night host Lilly Singh, Latin Pop Superstar Becky G, fourteen former US Women's National Team players representing Southern California including Julie Foudy and Mia Hamm, two-time Olympic Gold Medalist and FIFA World Cup Champions Lauren Cheney Holiday and Abby Wambach, MLS/US Soccer legend and sports broadcaster Cobi Jones, NFL All-Pro Ryan Kalil, WNBA Legend Candace Parker, Gold Medalist, and Alpine Skiing Legend Lindsey Vonn, Gold Medalist and NHL-All Star PK Subban, author and activist Glennon Doyle and entertainment and media executives Cindy Holland, David Nathanson, Brian Weinstein, Brian Sullivan, and Ben Grossman. Learn more at www.angelcity.com and follow the team on social media @weareangelcity.
Founded in 2015 by Bianca Gates and Marisa Sharkey after identifying an opportunity in the footwear industry, Birdies was born out of a need for stylish, comfortable shoes to wear inside the home. The San Francisco-based, direct-to-consumer brand has since evolved for versatile everyday use, offering a range of signature styles that combine the support of a sneaker, the softness of a slipper, and the style of a designer flat, all featuring the company's exclusive 7-layer comfort technology. Birdies has raised $10 million in total funding and continues to experience rapid expansion. As part of their ongoing mission to uplift the voices of all women, Birdies uses their platform to support the voices of all women through notable product collaborations and ongoing philanthropic efforts.
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FOR ANGEL CITY FOOTBALL CLUB
Lisa Milner Goldberg