Angel City Football Club (ACFC) today announced that active sunglasses brand goodr has joined them as a Team Level Partner and the club’s official sunglasses partner.
goodr is a lively and quirky sunglasses company based in Inglewood, California, just down the street from Angel City’s home pitch at BMO Stadium. With a playful and lighthearted approach, goodr is all about infusing fun into every moment.
Originally rooted in the running world, the brand has expanded its reach to various sports and an all-encompassing active lifestyle. Offering accessible and high-quality sunnies, goodr is renowned for making style and functionality affordable, with prices starting at just $25 per pair.
“The decision to form this partnership with goodr was an easy one, driven by genuine affinity and mutual values, and the fact that so many people love goodr sunglasses,” said Jess Smith, ACFC Head of Revenue. “We appreciate that there is something for everyone, as inclusivity and fun are two of the best parts of the community Angel City has created. We are excited to welcome goodr to the ACFC family.'
The brand sees ACFC as a gateway to engaging soccer and lifestyle audiences, which aligns seamlessly with their aspirations. The fusion of values, love for fun, and a passion for doing good solidified their collaboration.
As ACFC and goodr join forces, they are committed to making a positive impact on the community. Together, through ACFC’s unique sponsorship model that reallocates 10% of each sponsorship back into the community, they will support the Los Angeles LGBT Center, a cause that both entities hold close. The specifics of the partnership with the LA LGBT Center will be carefully crafted to embody the spirit of joy, fun, and celebration—essential elements that resonate deeply with both ACFC and goodr's core values.
'goodr is a very inclusive brand and we love partnering with organizations like Angel City Football Club that champion female athletes,” said Stephen Lease, CEO of goodr. “We're also heavily rooted in Los Angeles, and Angel City is the LA area's first women's professional soccer team in over 10 years. We're stoked that goodr is joining forces with another culture-shaping org like Angel City FC!'
The company is working on a custom co-branded style of sunglasses that is scheduled for a 2025 reveal. As part of their sponsorship, they will also receive a social media series, in-game giveaways, LED displays in-game, retail promotions, and newsletter spotlights.